Honda recently unveiled its Crazy Sensible interactive ad campaign created by Zip Television. The campaign urges viewers to email in their Crazy Sensible stories, which then appear in the ad. Zip Television specializes in the creation and measurement of new TV advertising models in a changing digital and interactive TV landscape.
Honda's Marketing Communications Manager, Matthew Coombe, says: "Working with Zip Television enables potential Honda customers to interact with the brand for a much longer period of time than they would have with a linear ad campaign. As a result, they can have some fun with the interactive content, and importantly, the Honda brand."
One participant sent in a video of himself running an entire marathon in a chicken suite. Sounds CRAZY right? Well, he was running the marathon for a cancer charity; that's where the SENSIBLE part comes in.
Interactive PR and marketing campaigns such as this develop a strong connection between consumers and a product or brand. This campaign will allow Honda's followers to view the company as both socially responsible and fun.
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